ARE YOU INTERESTED IN SPONSORING #THEPRIDE? 4 of 8

4. Website Advertising/ Sponsorship


Website Advertising/Sponsorship
Our website is the virtual hub of our football community and our „shop window”.

The website is the first place members (or anyone wanting to learn about the club) head to for the latest news, fixtures and results.

It’s our virtual clubhouse, with sections and pages for each team, as well as for our recreational football groups, photo and video galleries, and our shop selling club merchandise. It’s where subs are paid, all our policies are published, and it’s the primary method for how we communicate with our members - and how they communicate with each other. In short, it’s at the centre of everything we do.

It’s full of engaging content, from match reports, photos, videos, details of social events and end-of-season celebrations, together with any newsworthy items that might be of interest to our members.

The website doubles up as our membership database with all players (and their parents if u18) subscribed, all coaches, team managers and other volunteers also subscribe, along with a large number of „supporters” - often family members or friends of players, but open to anyone with an interest in and wanting to keep up with the latest from Pride Park FC.

There are currently almost 450 subscribers to the website, which is accounting for 30,000 page views - and growing - annually. Club news, messages etc are delivered direct to subscribers via the website, and via the mobile app version of the website. Subscribers also receive a weekly „roundup” of the latest news, results etc by e-mail.

News items published on our website are also shared via our social media - Facebook (550+ followers), Twitter (1,200+ followers) and Instagram (250+ followers).

Sponsor Benefits
There’s plenty of opportunities to give sponsors exposure in prominent positions. All sponsors are the subject of an announcement in a news item on the website, shared on social media. Primary sponsor logos can be displayed in carousel style on the home page, there’s a sponsor’s page on which sponsor’s name, logos and a bio can be published, together with a click-through to their website, as well as individual team pages on which team sponsors’ logos can be displayed.

There’s also a weekly e-mail newsletter which is sent to all subscribers, which can include a sponsor’s logo, as can all messsges sent to members and subscribers.

Primary website sponsor/advertising
- Announcement on website shared on social media
- Entry on sponsors Page with Company name/logo, bio, and click through to company website
- Logo displayed on website home page
- sponsor logo (or advert) displayed on messages sent to subscribers
- Sponsor logo/advert displayed on weekly e-mail newsletter to subscribers

The above is intended as an outline of what is available, but it isn’t "one size fits all”. We’re happy to tailor benefits to sponsor requirements; for example, if a sponsor wanted a time-limited advertising campaign via a news item, and/or messages and the weekly e-mail newsletter to subscribers.

If you'd to discuss website sponsorship or advertising further, you can get in touch by e-mail to secretary@prideparkfc.com or on 07905 719505.